Your Google Ads ad is "Disapproved" under "Misrepresentation: Unreliable claims." Google thinks the ad promises something inaccurate or an unlikely result. This guide covers what the policy means, the claims that trigger it, and how to fix the ad and the page behind it. This is general information, not legal advice.
What the disapproval means
Unreliable claims is one part of Google's Misrepresentation policy. It bars inaccurate claims, and claims that present an improbable result as the likely outcome, even if that result is technically possible.
- Status: Disapproved ads don't show
- Enforcement: Google says violations don't lead to immediate suspension, and it gives a warning at least 7 days before any suspension
- Related rule: Misleading representation covers false statements about who you are, your affiliations or your qualifications
Claims that trigger it
Google's policy page gives these examples for health and wellness products.
- ❌ "Miracle cures" for conditions such as arthritis, diabetes, Alzheimer's disease or cancer
- ❌ One product that claims to cure several diseases
- ❌ Unrealistic weight loss in a set time or with little effort. Google's example is eating whatever you want and losing 10 pounds in a month
- ❌ Health claims that contradict authoritative scientific consensus
Google also sets rules for proof.
- Guarantees: If you guarantee results, you must offer a clear, easy to find money back refund policy
- Testimonials with specific results: Need a visible disclaimer that results aren't guaranteed and can vary
- Testimonials that imply typical results: Need third-party verification or a noticeable disclaimer
Find the affected ads
Google shows the policy on each ad.
- Status column: Go to Campaigns, then Ads, hover over Disapproved, and select Read the policy
- Policy details column: Select the Columns icon, expand Attributes and add Policy details
- Policy manager: Go to Tools, then Troubleshooting, then Policy manager
Fix it step by step
Fix the claim, not just the ad wording.
- Step 1: Find the exact promise in the ad, the image or the landing page
- Step 2: Replace outcome promises with accurate, supportable statements about the product
- Step 3: Add the required disclaimers to testimonials, or remove them
- Step 4: If you offer a guarantee, link a clear refund policy
- Step 5: Edit the ad and select Save. Google says re-review typically takes 24 to 48 hours
- Step 6: If you believe the decision is wrong, appeal from your Google Ads account
Prevent it
Write claims you can back up before the ad goes live.
- ✅ Describe what the product does, in plain terms
- ✅ Keep testimonials typical, or disclose that they aren't
- ❌ Don't use "miracle," "cure" or time-bound weight loss promises
- ❌ Don't fix the ad and leave the same claim on the product page
See clinically proven claim requirements and weight loss claims under FTC rules.
Doing this at scale
ContentGuard scans your product descriptions and classifies each claim as safe, risky or prohibited against the rule profile you choose, such as Generic FTC. It cites the governing FDA or FTC rule, scores each page and proposes a rewrite you can apply in one click. It's a screening tool, not a substitute for legal review. See ContentGuard.