Shopify how-to guides
Practical walkthroughs for running a Shopify store. They work whether or not you use our apps.
Google Shopping and Meta feeds
FeedFix
How to Fix Disapproved Products in Google Merchant Center (Shopify)
Five common causes of disapprovals and the fix for each.
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FeedFix
How to Fix the “Missing GTIN” Warning in Google Merchant Center (Shopify)
What the missing-GTIN warning means and how to clear it.
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FeedFix
How to Fix “Text on Image” Disapprovals in Google Merchant Center
What counts as an overlay and how to fix the image.
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FeedFix
How to Write Google Shopping Product Titles That Get Approved
Title rules, front-loading, and a before-and-after.
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FeedFix
Why Meta Rejects Catalog Products (and How to Fix It)
Find the reason, fix the data, request a review.
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FeedFix
How to Fix a Price Mismatch in Google Merchant Center
Why Google says your price doesn't match
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FeedFix
How to Fix Missing Shipping in Google Merchant Center
Set shipping so products can show
Read the guide →
FeedFix
GTIN, MPN and Brand: Which Identifiers Google Needs
Which product identifiers to send Google
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FeedFix
Why Your Products Aren't Showing in Google Shopping
Find what's blocking your products
Read the guide →
FeedFix
Google Product Category vs Shopify Product Category
Two category fields, two lists, two different jobs
Read the guide →
FeedFix
How to Fix "Image Too Small" in Google Merchant Center
Size rules, the 2027 change and the fix
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FeedFix
How to Write Product Descriptions for Google Shopping
What Google wants in a description, and what it rejects
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FeedFix
What Is a GTIN? A Plain Guide for Shopify Merchants
The number under the barcode, explained
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FeedFix
What Is a Product Feed? Explained for Shopify Stores
How your catalog reaches Google and Meta
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FeedFix
Get Your Google Shopping Feed Ready for Black Friday
Feed checks to finish before the sale
Read the guide →
FeedFix
Google Shopping Attributes Required for Apparel
Color, size, gender, age group, item group ID
Read the guide →
FeedFix
Fix "Mismatched value (page crawl) [availability]" in Google
Make feed availability match the product page
Read the guide →
FeedFix
How to Fix "Invalid value [gtin]" in Google Merchant Center
Why Google rejects a barcode, and the fix
Read the guide →
FeedFix
Fix "Unavailable desktop landing page" in Merchant Center
When Google cannot open your product page
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FeedFix
Fix Missing Size, Color, Gender and Age Group in Google
Color, size, gender and age group for apparel
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FeedFix
Fix "Missing product description" in Google Merchant Center
Add the description Google requires
Read the guide →
FeedFix
Google Merchant Center Product Statuses Explained
What each product status means in Google
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FeedFix
Google Merchant Center Misrepresentation: What to Check
What the policy covers and what to review
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FeedFix
Meta Catalog Error: "A required field is missing"
Required catalog fields and how to fix them
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FeedFix
Shopify Apps for Google Shopping Feeds: How to Choose
Google & YouTube and three feed apps compared
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Order fraud and chargebacks
RiskClarity
How to Review Risky Orders on Shopify (5-Signal Checklist)
Five signals, three actions, and a record for disputes.
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RiskClarity
What Shopify's Order Risk Levels Mean (Low, Medium, High)
Low, medium and high, and what to do with each.
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RiskClarity
How to Respond to a Chargeback on Shopify Payments
Deadlines, fees, and evidence by reason.
Read the guide →
RiskClarity
Red Flags of a Fraudulent Shopify Order
The warning signs to check before you ship.
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RiskClarity
AVS and CVV Codes Explained for Shopify Merchants
What AVS and CVV results mean on an order
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RiskClarity
When Should You Cancel a High-Risk Shopify Order?
Verify, ship or cancel a high-risk order
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RiskClarity
Friendly Fraud vs True Fraud: How to Tell Them Apart
Tell a stolen card from a real customer dispute
Read the guide →
RiskClarity
Billing and Shipping Address Don't Match: Is It Fraud?
When an address mismatch is a real warning
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RiskClarity
How to Verify a Customer Before You Ship a Shopify Order
Confirm a buyer is real before you ship
Read the guide →
RiskClarity
How to Handle Shopify Orders Sent to Freight Forwarders
Spot and review reshipping addresses
Read the guide →
RiskClarity
Card Testing Attacks on Shopify: Signs and What to Do
Recognise card testing and respond
Read the guide →
RiskClarity
How to Win an Item Not Received Chargeback on Shopify
Evidence for a not received dispute
Read the guide →
RiskClarity
Shopify Chargeback Reasons Explained
What each chargeback reason means and what to send
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RiskClarity
Inquiry vs Chargeback in Shopify: The Difference
What happens to your money in each, and what to do
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RiskClarity
Shopify Protect Explained: What It Covers and What It Doesn't
What Shopify Protect covers and where it stops
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RiskClarity
What Is a Chargeback? A Guide for Shopify Merchants
What happens when a customer disputes a charge
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RiskClarity
Chargeback Response Letter Template for Shopify
A cover letter and evidence list to adapt
Read the guide →
RiskClarity
Black Friday Fraud: What Changes and What to Check
Order checks for Black Friday week
Read the guide →
RiskClarity
Fraud Checks for High-Ticket Orders
A review routine for your biggest orders
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RiskClarity
Shopify Apps for Fraud Prevention: How to Choose
Built-in tools and four fraud apps compared
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Translation and international
LinguaFlow
How to Translate Your Shopify Store Safely (5 Steps)
A five-step workflow for translations you'd actually publish.
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LinguaFlow
How to Translate SEO Titles and Meta Descriptions in Shopify
SEO fields, URL handles and hreflang.
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LinguaFlow
How to Add Languages to Your Shopify Store (with Markets)
Add, connect to Markets, translate, publish.
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LinguaFlow
How to Build a Translation Glossary for Your Shopify Store
Keep every language on-brand.
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LinguaFlow
Hreflang on Shopify: What It Is and When to Touch It
What hreflang does and what Shopify handles
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LinguaFlow
How to Translate Shopify Checkout and Email Notifications
Checkout and order emails in every language
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LinguaFlow
Subfolders vs Domains for International Shopify Stores
Pick the right URL setup for each market
Read the guide →
LinguaFlow
How to Keep Shopify Translations in Sync
Stop translations going stale
Read the guide →
LinguaFlow
Which Languages to Add to Your Shopify Store First
Pick languages from your own data
Read the guide →
LinguaFlow
Machine Translation vs a Human Translator for Shopify
Where software fits and where people do
Read the guide →
LinguaFlow
How to Translate Product Variants and Options in Shopify
Translate Size, Color and option values
Read the guide →
LinguaFlow
How to Translate a Shopify Theme Without Editing Code
Translate buttons and theme text, no code
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LinguaFlow
What Is Translation Memory? A Guide for Shopify Stores
Reusing translations you already approved
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LinguaFlow
Translating Sale Promotions for International Shoppers
Sale copy that works in every language
Read the guide →
LinguaFlow
Shopify Apps for Translation: How to Choose
Translate & Adapt and three apps compared
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Returns and refunds
ReturnSage
How to Write a Shopify Return Policy That Holds Up
Five decisions, clear wording, and a plan for exceptions.
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ReturnSage
Refund, Exchange or Store Credit: Which Should You Offer?
Match the outcome to the reason for the return.
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ReturnSage
How Long Should Your Return Window Be?
Choose a return window that fits your products
Read the guide →
ReturnSage
Who Should Pay for Return Shipping?
Free, flat fee or customer-paid returns
Read the guide →
ReturnSage
How to Handle a Return Request After the Return Window
Decide late return requests consistently
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ReturnSage
How to Set Up Self-Serve Returns on Shopify
Let customers request returns themselves
Read the guide →
ReturnSage
How to Spot Serial Returners in Your Shopify Store
Tell costly return patterns from loyal customers
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ReturnSage
Return Policy for Final-Sale and Clearance Items
Write and set up a final-sale rule that holds
Read the guide →
ReturnSage
How to Handle a Return Without the Original Packaging
Decide fairly when the box is gone
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ReturnSage
How to Reduce Your Return Rate
Find the causes of returns and fix them at source
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ReturnSage
Return Policy Examples for Clothing Stores
Three example policies and wording to adapt
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ReturnSage
Restocking Fees: When They Make Sense
When to charge a fee, and when to skip it
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ReturnSage
What Is an RMA? Return Merchandise Authorization
Approving a return before it ships back
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ReturnSage
Return Policy Template for a Shopify Store
Clause-by-clause return policy wording
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ReturnSage
Return Approval and Denial Email Templates
Emails for approving or denying a return
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ReturnSage
Black Friday Return Policy: What to Decide Before the Sale
Return terms to settle before the sale
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ReturnSage
How to Set Up an Extended Holiday Return Window
Set up a longer holiday return window
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ReturnSage
How to Handle Gift Returns in Your Online Store
Returns when the recipient did not pay
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ReturnSage
How to Prepare for the Post-Holiday Return Surge
Get ready for returns after the holidays
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ReturnSage
How to Write a Return Policy for an Electronics Store
Opened boxes, serial numbers and account locks
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ReturnSage
How to Write a Return Policy for a Jewelry Store
Resizing, engraving, earrings and gift returns
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ReturnSage
Return Policy for Furniture and Large Items
Return freight, damage and assembled items
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ReturnSage
Shopify Apps for Returns: How to Choose
Built-in returns and five apps compared
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Product reviews
ReviewLens
How to Turn Product Reviews Into a Fix List
Export, tag, count, and keep the evidence.
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ReviewLens
How to Reply to a Negative Review (with Examples)
A four-part reply, with a before and after.
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ReviewLens
How to Get More Product Reviews After Delivery
Timing, wording and FTC limits for review requests
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ReviewLens
How to Use Customer Reviews to Rewrite Your Product Pages
Turn customer wording into clearer product pages
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ReviewLens
How to Find Your Worst-Reviewed Products
Rank problem products by more than star rating
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ReviewLens
What a Sudden Run of 1-Star Reviews Is Telling You
Find what changed behind a cluster of bad reviews
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ReviewLens
Review Themes Every Apparel Store Should Track
Fit, fabric, wash and expectation themes
Read the guide →
ReviewLens
How to Turn Customer Review Quotes Into Ad Copy
Pick, use and stay honest with review quotes
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ReviewLens
How to Read Sentiment in Customer Reviews
Score how customers feel, topic by topic
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ReviewLens
How Many Reviews Does a Product Need?
Reason out the number, by the job reviews do
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ReviewLens
How to Share Review Feedback With Your Supplier
Build an issue report a supplier will act on
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ReviewLens
Star Rating vs Review Text: Which One to Trust
What stars show and what the text adds
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ReviewLens
What Is Review Sentiment Analysis?
What customers feel, sorted by topic
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ReviewLens
Review Request Email Templates for Online Stores
Four emails that ask for honest reviews
Read the guide →
ReviewLens
Review Themes to Track for Food and Drink Stores
Taste, freshness, arrival condition, batches
Read the guide →
ReviewLens
Shopify Review Apps: Collecting vs Analyzing Reviews
Collection apps vs analysis apps, and when to use each
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Customer support
Reclaim
How to Get Fewer “Where Is My Order?” Emails on Shopify
Prevent them, answer faster, and know when to escalate.
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Reclaim
Tracking Says Delivered but the Customer Didn’t Get It: What to Do
Check the facts, ask them to look, then resolve it.
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Reclaim
Refund Request Email Templates for Shopify Stores
Four refund replies you can copy and adapt
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Reclaim
How to Respond When an Order Arrives Damaged
What to ask for, offer and say
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Reclaim
How to Write a Shipping Delay Email
Three delay email templates and when to send them
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Reclaim
Support Macros Every Shopify Store Needs
The saved replies worth writing once
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Reclaim
How to Handle an Angry Customer Email
A calm reply structure that holds your policy
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Reclaim
When to Refund a Customer Without Asking for the Item Back
When to let the customer keep the item
Read the guide →
Reclaim
How to Set a Refund Limit for Your Support Team
Let agents refund small cases, escalate the rest
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Reclaim
How to Handle a Wrong-Item-Shipped Ticket
Fix a wrong-item order in one reply
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Reclaim
How Fast Should You Reply to Customer Support Emails?
Set a reply target you can keep
Read the guide →
Reclaim
How to Cancel or Edit a Shopify Order After It's Placed
Edit or cancel an order after checkout
Read the guide →
Reclaim
What Is WISMO? Where Is My Order Tickets Explained
The support ticket every store gets
Read the guide →
Reclaim
Backorder and Out-of-Stock Email Templates
Emails for backorders and stock problems
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Reclaim
Holiday Shipping Cut-Off Emails: What to Send and When
Cut-off emails: what to send and when
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Reclaim
Holiday Support Auto-Replies: Templates and Expectations
Auto-reply wording for the busy season
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Product pages
ConvertLens
Shopify Product Page Checklist: 7 Things to Check
Seven checks before you spend on traffic.
Read the guide →
ConvertLens
How to Write Product Descriptions That Sell
Benefit, bullets, specs, and specifics over adjectives.
Read the guide →
ConvertLens
How to Write Alt Text for Product Images
A formula, length guidance and where to add it
Read the guide →
ConvertLens
Why Your Product Page Gets Traffic but No Sales
Diagnose the traffic, then fix the page
Read the guide →
ConvertLens
What to Put Above the Fold on a Product Page
What shoppers should see before they scroll
Read the guide →
ConvertLens
How to Write a Size Guide That Helps Reduce Returns
Help shoppers pick the right size
Read the guide →
ConvertLens
How to Write a Product Title That Converts
Clear titles shoppers understand at a glance
Read the guide →
ConvertLens
Trust Signals for Product Pages
Answer a new shopper's doubts on the page
Read the guide →
ConvertLens
How Many Product Images Do You Need?
One image per shopper question, no padding
Read the guide →
ConvertLens
How to Write Bullet Points for Product Pages
Benefit up front, feature as the proof
Read the guide →
ConvertLens
Fake Urgency vs Real Urgency on Product Pages
Timers and stock messages have to be true
Read the guide →
ConvertLens
How to Audit a Product Page in 10 Minutes
Five two-minute checks on your phone
Read the guide →
ConvertLens
What Is Conversion Rate Optimization for a Product Page?
Turning more product page visits into orders
Read the guide →
ConvertLens
Furniture Product Pages: What Shoppers Need to See
Dimensions, scale photos, materials, delivery
Read the guide →
ConvertLens
Shopify Apps for Product Page Copy: How to Choose
Copy audits, heatmaps and A/B testing compared
Read the guide →
Inventory
StockSense
How to Calculate a Reorder Point (Formula and Example)
One formula, three numbers, one worked example.
Read the guide →
StockSense
How to Calculate Safety Stock (Formula and Example)
Worst case minus normal case, with an example.
Read the guide →
StockSense
How to Calculate Days of Inventory Remaining
Turn a stock count into a deadline.
Read the guide →
StockSense
Dead Stock: How to Find It and Clear It
Find stock that stopped selling, then move it.
Read the guide →
StockSense
How to Plan Inventory for Seasonal Demand
Forecast peak months and time your orders.
Read the guide →
StockSense
How to Calculate Sales Velocity
Units per day, calculated the right way.
Read the guide →
StockSense
How Much Inventory to Order for a New Product
Size a first order with no sales history.
Read the guide →
StockSense
How to Write a Purchase Order
What to include, and how to do it in Shopify.
Read the guide →
StockSense
Supplier Lead Time: How to Measure It
Measure real lead time from your own orders
Read the guide →
StockSense
Overstock vs Stockout: Which Costs More?
Compare both costs with a worked example
Read the guide →
StockSense
How to Forecast Demand Without a Spreadsheet
Baseline, trend and season, by hand
Read the guide →
StockSense
How to Plan Inventory for Black Friday
Size the order and set the order-by date
Read the guide →
StockSense
"Inventory Not Tracked" in Shopify: What It Means
What untracked inventory means and how to fix it
Read the guide →
StockSense
Continue Selling When Out of Stock in Shopify: When to Use It
When to let customers buy at zero stock
Read the guide →
StockSense
Shopify Inventory States: Available, Committed, Incoming
Available, committed, unavailable, incoming, on hand
Read the guide →
StockSense
What Is a SKU, and How Is It Different From a Barcode?
Your internal code vs the manufacturer's
Read the guide →
StockSense
What Is Sell-Through Rate? Formula and Example
How much of your stock has sold
Read the guide →
StockSense
How to Split an Inventory Buy Across Clothing Sizes
Build a size curve from your own sales
Read the guide →
StockSense
Inventory Planning for Handmade Products
Plan materials, making time and finished stock
Read the guide →
StockSense
Shopify Apps for Inventory Forecasting: How to Choose
Forecasting apps and built-in reports compared
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Product claims and compliance
ContentGuard
Supplement Claims: What You Can’t Say on a Product Page
Disease claims, structure/function claims, and the disclaimer.
Read the guide →
ContentGuard
Cosmetic Claims vs Drug Claims: Where the Line Is
Appearance claims versus claims about how the body works.
Read the guide →
ContentGuard
Customer Testimonials and the FTC: Your Responsibilities
What you own when you feature a testimonial.
Read the guide →
ContentGuard
Structure/Function Claims Explained With Examples
Structure/function vs disease claims, by example.
Read the guide →
ContentGuard
CBD Product Claims You Can't Make
Disease, supplement and FDA claims to drop
Read the guide →
ContentGuard
"Clinically Proven": What the Claim Requires
The study has to match product and claim
Read the guide →
ContentGuard
What "FDA Approved" Means and When You Can't Say It
Approved, cleared and registered differ
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ContentGuard
"Natural", "Organic" and "Non-Toxic" Product Claims
Three common words that need support
Read the guide →
ContentGuard
Words That Get Supplement Ads and Product Pages Flagged
The words FDA and FTC guidance warn about.
Read the guide →
ContentGuard
Before-and-After Photos: Rules for Product Pages and Ads
What the FTC expects from before-and-after photos.
Read the guide →
ContentGuard
Weight-Loss Claims That Get Stores in Trouble
The seven claims the FTC treats as false.
Read the guide →
ContentGuard
How to Audit Your Product Pages for Risky Claims
A step-by-step claims audit for your store.
Read the guide →
Wholesale and B2B
QuoteWeaver
How to Turn a Wholesale Quote Request Into a Shopify Draft Order
From a buyer's email to a payable draft order.
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QuoteWeaver
How to Set Wholesale Price Breaks and Minimum Order Quantities
Find your floor, set tiers, and pick a minimum.
Read the guide →
QuoteWeaver
Shopify Draft Orders Explained
What draft orders are and how they get paid.
Read the guide →
QuoteWeaver
How to Respond to a Request for Quote (RFQ)
Answer an RFQ with a quote buyers can approve.
Read the guide →
QuoteWeaver
B2B on Shopify Without Plus: Your Options
Catalogs, companies and draft orders below Plus
Read the guide →
QuoteWeaver
Quote Reply Email Templates for Wholesale Buyers
Four replies you can adapt for any quote request
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QuoteWeaver
How to Set Up a Wholesale Price List on Shopify
From spreadsheet to a Shopify B2B catalog
Read the guide →
QuoteWeaver
How to Give One Customer Custom Pricing on Shopify
Draft orders for one deal, catalogs for standing prices
Read the guide →
QuoteWeaver
Net Payment Terms on Shopify: How They Work
Net 30, due dates, overdue orders and reminders
Read the guide →
QuoteWeaver
How to Follow Up on a Quote That Went Quiet
When to write, what to say and when to stop
Read the guide →
QuoteWeaver
How to Handle a Wholesale Order Below Your Minimum
Hold, round up or price the small order
Read the guide →
QuoteWeaver
Wholesale vs Retail Pricing: How to Set the Gap
The margin arithmetic, worked through
Read the guide →
QuoteWeaver
What Is MOQ? Minimum Order Quantity Explained
The smallest order a seller will accept
Read the guide →
QuoteWeaver
What Is an RFQ? Request for Quote Explained
When a buyer asks for your price and terms
Read the guide →
QuoteWeaver
Wholesale Terms Sheet Template
One-page wholesale terms to adapt
Read the guide →
QuoteWeaver
Wholesale Application Form: Questions to Ask New Buyers
What to ask before approving a buyer
Read the guide →
QuoteWeaver
Shopify Apps for Wholesale Quotes and B2B: How to Choose
Wholesale pricing, quote forms and quote replies
Read the guide →
Catalog and product data
TaxonomyForge
Shopify Product Category vs Product Type (and How to Set Them)
Category, product type and attributes explained.
Read the guide →
TaxonomyForge
Shopify Metafields vs Tags: When to Use Which
A label versus a structured field.
Read the guide →
TaxonomyForge
Build Automated Collections by Product Type in Shopify
Collections that fill themselves by product type.
Read the guide →
TaxonomyForge
How to Bulk Edit Product Categories in Shopify
Set categories in bulk by editor or CSV.
Read the guide →
TaxonomyForge
Shopify's Product Taxonomy and Google Shopping: How They Connect
Shopify categories vs Google product categories
Read the guide →
TaxonomyForge
How to Clean Up Product Types in Bulk in Shopify
Fix messy product types across many products
Read the guide →
TaxonomyForge
How to Add Product Filters to Your Shopify Storefront
Set up collection and search filters
Read the guide →
TaxonomyForge
Category Metafields in Shopify Explained
What the fields under Category actually do
Read the guide →
TaxonomyForge
How to Organize a Large Shopify Catalog
Keep thousands of products in order
Read the guide →
TaxonomyForge
How to Fix "Uncategorized" Products in Shopify
Why products lose their category, and the fix
Read the guide →
TaxonomyForge
Product Attributes That Help Search and Filters
Which attributes are worth filling in
Read the guide →
TaxonomyForge
How to Add Material and Color to Shopify Products
Set material and color the structured way
Read the guide →