Free calculator
Translation Cost Calculator for Shopify Stores
Estimate how many words your catalog and pages hold and set a per-word rate. The calculator prices a professional translation pass per language — and shows the volume you'd then keep in sync.
Professional human translation
$5,904
24,600 words × 2 languages at your rate — a one-time cost, before updates.
Words to keep in sync
49,200
Every product edit re-opens its translations. That ongoing sync, not the first pass, is usually what decides between human, machine and app-managed translation.
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Where the words hide
A 120-product store carries more text than it looks: titles, descriptions and options, plus collections, policies, theme labels, notification emails and checkout strings. Count them honestly before quoting — policies and emails are routinely forgotten and then embarrassingly left in English.
The real cost is maintenance
The first pass is a one-time bill; the lasting cost is every product edit re-opening its translations in every language. That's why the practical setup is usually machine translation with human review for the pages that sell — not because human translation isn't better, but because sync is where stores give up.
Full walkthrough: Machine translation vs a human translator for Shopify.
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Frequently asked questions
How much does it cost to translate a Shopify store?
Professional human translation is quoted per word — published agency rates commonly fall roughly between $0.08 and $0.25 depending on the language pair and subject. A 120-product store at ~180 words per product plus pages is often 25,000+ words, so a single language can run from a few thousand dollars at agency rates, versus near-zero marginal cost for machine translation.
How many words is a typical product listing?
Title, description, options and a few metafields usually land between 100 and 300 words. Audit five of your own products and use that average — stores with long-form descriptions or size guides per product can double the estimate.
Is machine translation good enough for ecommerce?
For catalog scale, mostly yes — modern machine translation is strong on product descriptions, and errors there are cheap. Reserve human review for high-stakes text: your best sellers, homepage, policies and checkout, where a wrong word costs trust or creates legal exposure. The hybrid beats either extreme.
What's cheaper: translating my store once or using a translation app?
A one-time human pass looks cheaper until the catalog changes — then every edit needs re-translating in every language, which is exactly what an app automates. If your catalog is static, a one-time pass can win; if you add or edit products weekly, sync is the real product you're buying.