A shopper buying a sofa online cannot sit on it, cannot see it next to their rug, and cannot check that it fits up the stairs. A furniture product page has to answer those three questions: will it fit, what is it really like, and what happens on delivery day. This guide covers what to put on the page.
Dimensions that answer "will it fit"
One line of width, depth and height is not enough. Furniture shoppers measure a room and a route into it, so give every number they will need, in both centimetres and inches if you sell to both audiences.
- Overall size: Width, depth and height
- Use dimensions: Seat height, seat depth, arm height, clearance under the frame
- Extended size: Table with leaves in, sofa bed open, recliner fully back
- Packed size: Box dimensions and weight, and the number of boxes
- Access: The narrowest doorway the item will pass through, if you know it
- Diagram: A line drawing with the measurements marked on it
Photos that show scale and surface
Studio shots on white make furniture look any size. Show it in a way that lets the shopper judge scale and see what it is made of.
- In a room: Next to everyday objects, such as a bed, a lamp or a person
- Every side: Back and underside included. A sofa often sits in the middle of a room
- Close-ups: Fabric weave, wood grain, stitching, joints and hardware
- Color in daylight: A shot in natural light, with a note that screens vary
- Each option: A real photo of every fabric or finish, not only a swatch tile
Materials and construction in plain words
Vague material words cause disappointment and returns. Say what each part is made of, because "wood" can mean very different things for price and durability.
| Vague | Specific |
|---|---|
| Wooden frame | Solid oak legs, oak veneer on engineered board top |
| Soft fabric | Polyester and linen blend, removable covers |
| Comfortable seat | Foam core wrapped in fibre, medium firm |
| Strong | Tested to a stated weight per seat |
Delivery, assembly and returns on the page
For large items, delivery is part of the product. Do not make the shopper hunt through policy pages for it.
- Lead time: In stock or made to order, with an honest estimate
- Delivery level: Kerbside, room of choice, or assembled in place
- Assembly: What is needed, roughly how long, how many people, and a link to the instructions
- Returns: The short version of your large-item return terms, including who pays for collection
Help the shopper picture living with it
Finish with the practical details that reviews and support emails keep raising for your range. They often decide a purchase.
- Fit for life: Suitable for pets or children, outdoor use, or small spaces
- Matching pieces: Links to the rest of the collection
- Spare parts: Whether replacement covers, legs or fittings are available
For a general checklist, see the Shopify product page checklist and how to write product descriptions that sell.
Doing this at scale
ConvertLens scores every product page 0 to 100 against a conversion rulebook that covers title clarity, scannability, benefit and feature balance, images and alt text, specs, trust and urgency. AI drafts before/after rewrites of weak sections from the page's own copy. You approve each change, and changes are logged and reversible. See ConvertLens.