Search Console lists some of your store's pages as Discovered - currently not indexed. Google knows the URLs exist, but it hasn't crawled them yet. This guide covers what the status means, what causes it on a Shopify store, how to find the pages, what to do and how to keep the list short.
What the status means
In the Page indexing report, Google says this status means the page was found but not crawled yet. Google explains that it wanted to crawl the URL but expected this to overload the site, so it rescheduled the crawl. That's why the last crawl date is blank. It's different from Crawled, currently not indexed, where Google did visit the page.
- Found: Google knows the URL
- Not crawled: Google hasn't fetched it yet
- Last crawl: Blank
- Normal: Google says not to expect every URL to be indexed
Common causes
Google's crawl budget guide says Google tries to crawl most of the URLs it knows about, and that duplicate URLs waste crawling time. It also says crawl demand depends on things like popularity and page quality, and that a slow site gets crawled less.
- Many near-duplicate URLs: Sorted or filtered versions of the same page
- Low demand: New pages with few links pointing to them
- Thin pages: Little unique content to make them worth fetching
- Slow responses: Google crawls less when the site slows down
Find the affected pages
Open the Page indexing report in Search Console and click the Discovered - currently not indexed row. Sort what you see into pages that matter, like main products and collections, and pages that don't, like sort orders or old leftovers.
- Report: Page indexing
- Row: Discovered - currently not indexed
- Sort: Key pages vs leftovers
Fix it step by step
Focus on the pages you actually want in search. Google says a URL generally needs to be linked from a known page or listed in a sitemap. Shopify generates a sitemap.xml automatically with your products, collections, pages and blog posts.
- Link it: From collections, menus and related products
- Improve it: Write an original description with real details
- Check it: Use URL Inspection to see its status
- Request: Click Request indexing; Google says this doesn't guarantee indexing
- Validate: After fixing, click Validate Fix in the report, which can take about two weeks
Keep the list short
Don't publish a product until its page is finished, and link every product from at least one collection. Accept that some URLs will stay out of the index. Google says most sites have a few unindexed pages, but your important pages should be indexed.
- ✅ Link new products from a collection
- ✅ Finish descriptions before publishing
- ✅ Recheck after big catalog imports
- ❌ Requesting indexing for every leftover URL
Doing this at scale
ConvertLens improves product page content and does not change indexing, redirects or site speed settings. It scores every product page 0 to 100 against a conversion rulebook and drafts before/after rewrites of weak sections from the page's own copy, which you approve one by one. Stronger pages are worth linking and worth crawling, but there's no promise Google will index them. See ConvertLens.