You connected your store to Google, the products synced, and nothing is showing. There are only a few places the problem can be: the product's status, your account setup, or your product data. This guide walks through each in the order worth checking.
Start with the product status
In Merchant Center, the Products list has a Status column, and Google's help page describes five statuses. The status tells you whether you are waiting on Google or whether something needs fixing.
| Status | What it means |
|---|---|
| Under review | Google is still checking the product |
| Processing | Google is applying an update you made |
| Approved | The review is complete |
| Limited | Eligible only in some places, or some data is hidden |
| Not approved | Policy or data quality errors block the product |
If it is still under review
New products do not show straight away. Google says a review may take up to 3 to 5 business days for Shopping ads, and a few weeks for other features such as free listings. If a product is under review and inside that window, waiting is the fix.
If it is limited or not approved
Open the Needs attention tab. It lists the issues behind every Limited and Not approved product. Google separates warnings from disapprovals: a product with a warning keeps showing with limited performance, and a disapproved product stops showing until it is fixed and reapproved.
- Data mismatch: Price or availability differs between your data and your page
- Missing data: A required attribute, such as shipping, is not set
- Images: Promotional text or overlays on the product image
- Landing page: Broken, slow, or blocked from Googlebot by robots.txt
Guides for the common ones: disapproved products, text on images and the GTIN warning.
If every product is affected
When nothing shows at all, look at the account before the products. Google's help page on Merchant Center issues lists account-level gaps that stop a whole catalog, and an unresolved account warning can end in a suspension that disables every product.
- ✅ Shipping settings are in place
- ✅ Your website is verified
- ✅ Your business address is verified
- ✅ Your product data targets the country you want to sell in
If it is approved and still not showing
Approved means eligible, not shown for every search. The Products list also has a Visibility column, which is set by you, and a product marked Hidden will not show whatever its status. Products also show a Needs update overlay 30 days after their last update, which means the data should be refreshed.
For free listings, Google says products can be ineligible when it does not have enough information to show them. Its suggested fixes include matching the prices and details in Merchant Center to your website and linking your store platform to Merchant Center. Clear, specific titles help Google understand the product too. See how to write Google Shopping titles.
Doing this at scale
FeedFix checks every product against Google Merchant Center and Meta Catalog rules and scores each one from 0 to 100 per channel. It drafts compliant title and description rewrites that you review as before/after diffs and apply in bulk, and every change is audit-logged. See FeedFix.