Wholesale pricing comes down to two decisions: how much of a discount to give at each quantity, and the smallest order you'll accept. Here's how to set both.
Know your floor
Start with your floor. Add up what a unit costs you: the product, packaging, and the time to pick and pack it. Your lowest wholesale price has to stay above that, with a margin you're happy with.
- Cost: Product + packaging + handling
- Margin: The least you'll accept
- Floor: Your lowest wholesale price
Set the tiers
Then set three or four quantity tiers. Each step up should give the buyer a real reason to order more. Keep the tiers simple enough to quote from memory.
- 12–47 units: $18.00 each
- 48–143 units: $16.00 each
- 144+ units: $14.50 each
Minimums and the next break
Your minimum order quantity is the smallest order that's worth your time. Set it per product, or as a minimum order value. And when a buyer is just short of the next tier, tell them. Most will round up.
| Quoted as asked | With the upsell |
|---|---|
| 40 units × $18.00 = $720 | 8 more units reaches $16.00 each: 48 × $16.00 = $768 |
To check your margin at each tier, use the free wholesale price break calculator.
Doing this at scale
QuoteWeaver applies your price list to every quote request. It prices each line against your volume breaks, flags anything under the minimum, points out when a buyer is close to the next break, and builds the Shopify draft order. See QuoteWeaver.